Television popularity

While print media has some very comprehensive news about events, one of the major disadvantages is the limited frequency, with newspapers being published only once a day in most cities or towns.

So for the latest news, entertainment and information, most citizens are relying on television channels. Though internet usage has increased in countries where bandwidth is inexpensive, television continues to be the most popular form of media, according to period surveys and analysis of media consumption patterns for citizens in many countries.

As a result, most of the advertising budget of many companies is reserved for television advertising and this is the fastest growing segment for advertising